Selfridges introduces Elfridges gaming app for Holiday 2014

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Gaming is a bit of a recurring theme this holiday season, with initiatives spanning Bloomingdale’s and Ted Baker to Charlotte Olympia and Target, all including some kind of interactive feature for shoppers. Next up, is Selfridges.

The UK department store has launched a retro-style game called ‘Elfridge and the Enchanted Forest’, which takes its players on a mission to save Christmas after a golden goose has stolen all the presents.

Available on the App Store, it references typical platform gaming situations, from jumping up different ledges, avoiding various obstacles and bouncing on a giant red button spring.

There are five levels to get through, each one referencing a different Selfridges’ store: London, Birmingham, Manchester Trafford, Manchester Exchange Square and Selfridges.com.

The Elfridges in real life are the name given to the team in-store on hand to help shoppers with inspirational style and gift advice. This season they’re also inviting social followers to tweet with their concerns to be in with a chance of “winning the perfect gift”.

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