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J.Crew proves it’s ‘all ears’ with cute Claymation elephant video series

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J.Crew has won over our hearts with this cute video series for the holiday season featuring “The (Helpful) Elephant in the Room”.

Four claymation clips (so far) feature a small elephant playing the role of customer service advocate. He offers up access to the retailer’s 24/7-hour team of personal stylists, all the while making fun of things like his own inability to dial a number on a rotary phone.

Under the heading “J.Crew Gift Better”, the videos are narrated by Glenn O’Brien and link through to the J.Crew Very Personal Stylists page, where bookings can be made for advice on everything from styles to wear to sizes to find.

The taglines for the videos read things like: “Whether you’re gifting a camel or a zebra, we have something for everyone on your list. Let us help you solve your holiday dilemmas.” And: “Elephants are just like us—they can’t stand lines. That’s why we came up with a way to avoid them (and other holiday annoyances). Let us help.”

Check them out below…




By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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