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Harvey Nichols #CouldIBeAnyClearer Christmas campaign lobbies for better presents


Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday period combining both a line of gift cards and a short film.

“Could I Be Any Clearer”, as it’s called, is based on the idea of ensuring people get what they really want for Christmas off the back of research showing nearly half of all UK adults were disappointed with a present last year. ‘Tis the season for receiving and not just giving after all…

The cards feature six traditional Christmas designs (robins, doves, wise men and more); each one with copy wishing Season’s Greetings or Good Tidings before changing tact and demanding specific presents. One such example: “Season’s Greetings…will be very awkward if you don’t get me a pair of Charlotte Olympia silver Octavia sandals. They’re the platform ones with the 6” heel. Size 4 ½, or a 5, if that’s all they’ve got.”


That example appears in the accompanying film created by advertising agency Adam&Eve. In it a young woman is seen writing the card and delivering it to her bemused Auntie Val.

Harvey Nichols is also offering customers the ability to create their own Could I Be Any Clearer card online. There’s also a Christmas card app that creates a personalised digital card for every product on the retailer’s website. Each can then be printed, emailed or shared via social media.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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