Charlotte Olympia opts for gamification in #spintowin Christmas campaign

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Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive new traffic to its online store.

Fans will be able to spin to win iconic pieces from the brand’s seasonal collection, including Glitter Kitty flats, Jingle Bell Dolly platforms, Holly Pandora clutch and Frosty pouch, as well as a flurry of classic styles like the Dolly platforms, Pandora clutch box, spiderweb earrings and more.

Spin to win

All they have to do is get three matching styles on the virtual machine over the course of three tries.

Bonnie Takhar, president of Charlotte Olympia, told WWD: “During a busy holiday season with a competitive retail landscape…brands are focused on new-customer acquisition. We wanted to ensure that this word-of-mouth campaign brings new customers to Charlotte Olympia.”

The campaign is being pushed via social media with a countdown bauble each day alongside the #spintowin hashtag.