‘Super Sunday’ as it’s been dubbed, falls of course between Black Friday and Cyber Monday – traditionally the two big days for in-store and online sales respectively in the US. Those holiday dates are becoming increasingly resonant in the UK too as retailers offer equivalent deals and savings to entice shoppers in the run up to Christmas.
eBay is predicting over seven million Brits will head to its site within 24 hours, between them purchasing 1,800 gifts per minute from a selection of over 800 million items worldwide.
Convenience is also on offer following an extended partnership deal with Argos earlier this year that now sees over 65,000 sellers on the UK site offering ‘click and collect’ as an option from any of the retailer’s 650 stores nationwide.
Tanya Lawler, VP for eBay Marketplaces in the UK commented: “This Christmas, above all, people want convenience and selection. Online and multi-channel retailers are able to offer fantastic depth within their product ranges and combine this with convenient local collection services like Click & Collect – the perfect formula for today’s time-poor holiday shopper.”
Not surprisingly, mobile access is expected to play a big part, driving 59% of (global) traffic. Peak time for that day is also expected to be between 8pm and 9pm.
Big winners will include Xbox, iPad, Bose Sound Bar, Lego and Playmobil, as already trending on the ebay.co.uk/Christmas shop. Each hour Brits are also currently purchasing everything from five teddy bears to 258 mobile phones and 318 handbags.