Blocks film

Quirky #Hermesshake video places product front and centre


“Shake it baby!” reads the tagline for the latest video from Hermès, which cleverly showcases product through the guise of a playful and engaging piece of content.

The French luxury house is increasingly becoming known for its focus on this kind of creativity. It regularly, albeit always quietly, releases work with a sense of humour anchoring it, all the while an air of aspiration is maintained.

On this occasion, it’s gloves that are on show, but the act of different handshakes that hold the viewer’s attention. Proof then once again that if the creative is strong enough, product CAN work as the centerpiece to it.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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