social media

Asos social media expert releases #TwitterLOLs book

twitterlols_sedgebeswick Sedge Beswick, global social media manager at Asos, has released a guide to nailing your approach to social with a book called 140 Ultimate Twitter LOLs.

Aimed at students and first-time jobbers, the short manual pulls out 140 (for obvious reasons) of the biggest characters and most hilarious things that have happened on Twitter, using them to highlight the lessons that can be learnt as a result.

From @JamesBlunt’s unique way of tackling trolls through to @Big_Ben_Clock’s hilarious hourly tweets that only consist of “BONG BONG BONG BONG BONG”, this is a fast-paced rundown of those smashing it in the space.

“Whether you’re a Twitter novice looking to grab more followers, or an aspiring social media pro, this book will teach you everything I wish I’d known when I started out,” says Beswick.

“I go back to a number of universities in Europe and host social sessions and guest lecture, and it surprises me to see how many people still think that a job in social media is just sitting on the reactive side of social channels responding to customers. Whilst that is immensely important, there are obviously a few other roles. Today, whether you’re in legal, marketing, buying, editorial, it all involves a level of social, so this was more a starter for ten, a light-hearted kick off to understanding how to build a community and really engage your base.”

The #TwitterLOLs book, as Beswick has hashtagged it, highlights brands, parody accounts and individuals, and breaks down into four key sections: nailing the basics, general LOLs, media and trolling. The intention, says Beswick, was to provide something that people can learn from as well as laugh along with as they go.

You can buy the book via here, as well as on Amazon and soon Asos too.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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