Digital snippets: Alibaba, Rebecca Minkoff, Kate Spade, Marc Jacobs, John Lewis, Urban Outfitters, Mulberry
A round-up of the latest stories to know about surrounding all things fashion and tech…

- Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black Friday [MarketWatch]
- Why Rebecca Minkoff and eBay are betting on smart dressing rooms [Fast Company]
- Anna Kendrick makes something out of nothing in Kate Spade’s holiday ad [AdWeek]
- Marc Jacobs built an in-house app for shopping on Instagram [Bostinno]
- John Lewis and Microsoft unite to create tech-driven in-store experience around Christmas ad campaign with ‘Monty’s Magical Toy Machine’ [The Drum]
- Urban Outfitters using beacons, tries pinging your phone in the fitting room [AdWeek]
- Mulberry ‘wins Christmas’ with gifting ad [Campaign Live]
- Harrods launches animated festive film [The Independent]
- Burberry and Printemps promise a magical Christmas with interactive experience [Pursuitist]
- Ralph Lauren and Harrods partner for mobile-enabled display [Mobile Marketing]
- Behind Zegna’s Big Bet on Film [BoF]
- Shoppable video: more retailers looking at film as direct sales channel [Digiday]
- What’s trending in China’s digital luxury marketing [JingDaily]
- Ballet shoe records specific dancer movements [PSFK]
- Native advertising and style bloggers: is the party over? [Fashionista]
- These jeans come in 400 sizes [Co.Design]
- Amazon plans Prime Air delivery drone tests in the UK [TNW]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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