Rachel ArthurA round-up of the latest stories to know about surrounding all things fashion and tech…
- Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black Friday [MarketWatch]
- Why Rebecca Minkoff and eBay are betting on smart dressing rooms [Fast Company]
- Anna Kendrick makes something out of nothing in Kate Spade’s holiday ad [AdWeek]
- Marc Jacobs built an in-house app for shopping on Instagram [Bostinno]
- John Lewis and Microsoft unite to create tech-driven in-store experience around Christmas ad campaign with ‘Monty’s Magical Toy Machine’ [The Drum]
- Urban Outfitters using beacons, tries pinging your phone in the fitting room [AdWeek]
- Mulberry ‘wins Christmas’ with gifting ad [Campaign Live]
- Harrods launches animated festive film [The Independent]
- Burberry and Printemps promise a magical Christmas with interactive experience [Pursuitist]
- Ralph Lauren and Harrods partner for mobile-enabled display [Mobile Marketing]
- Behind Zegna’s Big Bet on Film [BoF]
- Shoppable video: more retailers looking at film as direct sales channel [Digiday]
- What’s trending in China’s digital luxury marketing [JingDaily]
- Ballet shoe records specific dancer movements [PSFK]
- Native advertising and style bloggers: is the party over? [Fashionista]
- These jeans come in 400 sizes [Co.Design]
- Amazon plans Prime Air delivery drone tests in the UK [TNW]