Digital snippets: Alibaba, Rebecca Minkoff, Kate Spade, Marc Jacobs, John Lewis, Urban Outfitters, Mulberry

A round-up of the latest stories to know about surrounding all things fashion and tech…

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  • Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black Friday [MarketWatch]
  • Why Rebecca Minkoff and eBay are betting on smart dressing rooms [Fast Company]
  • Anna Kendrick makes something out of nothing in Kate Spade’s holiday ad [AdWeek]
  • Marc Jacobs built an in-house app for shopping on Instagram [Bostinno]
  • John Lewis and Microsoft unite to create tech-driven in-store experience around Christmas ad campaign with ‘Monty’s Magical Toy Machine’ [The Drum]
  • Urban Outfitters using beacons, tries pinging your phone in the fitting room [AdWeek]
  • Mulberry ‘wins Christmas’ with gifting ad [Campaign Live]
  • Harrods launches animated festive film [The Independent]
  • Burberry and Printemps promise a magical Christmas with interactive experience [Pursuitist]
  • Ralph Lauren and Harrods partner for mobile-enabled display [Mobile Marketing]
  • Behind Zegna’s Big Bet on Film [BoF]
  • Shoppable video: more retailers looking at film as direct sales channel [Digiday]
  • What’s trending in China’s digital luxury marketing [JingDaily]
  • Ballet shoe records specific dancer movements [PSFK]
  • Native advertising and style bloggers: is the party over? [Fashionista]
  • These jeans come in 400 sizes [Co.Design]
  • Amazon plans Prime Air delivery drone tests in the UK [TNW]