The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that Christmas so provides.

We’ve already had penguins at John Lewis and fairies at M&S, not to mention Sofia Coppola for Gap and Romeo Beckham over at Burberry.

Now there are elaborate gifts from family members at Mulberry trying to outdo one another (think puppies through to unicorns) alongside the hashtag #winchristmas. There’s also Cara Delevingne in another series of ads for Topshop, including a film of her frolicking in private member’s club Annabel’s in London, and needless to say a little touch of emotion is also on the cards, as from Kohl’s in the US with a very touching father/son tale.

Check them all out below: