Virtual fitting room start-up Metail is running an online campaign this week that invites shoppers to see what they’d look like in a series of different Halloween costumes.
“Try our scariest looks on your own MeModel,” reads the messaging. Clicking to the page reveals a series of appropriate outfits, including a zombie cheerleader, pirate and skeleton dress. There’s also a pumpkin, a corset spilling with guts, and a variety of blood splattered and gothic looks.
Users need only fill out their height, weight, waist and bust measurements, for a three-dimensional model, or avatar, of themselves to appear in a right hand pop-up box. From there, they can see what the various styles would look like on, as per the picture below (skin tone and hair style can also be adjusted to help visualisation).
The aim of the campaign, which on this occasion doesn’t actually enable purchase, is to drive awareness around the Metail product by helping people choose their costumes in time for Halloween.
Metail recently announced the closing of a further $12m in funding, bringing the total investment in its service to $20m since its founding in 2008. The finance will be used to develop the company’s mobile offering for release early 2015, and to advance its user ecosystem. It will also be looking to expand further overseas in South America, Asia and Europe next year, before setting its sights on the US.
Metail previously worked with House of Holland during London Fashion Week this season past, for a campaign that allowed consumers to instantly try-on and pre-order pieces from the designer’s spring/summer 2015 collection in the right size.