Digital snippets: Apple Pay, Macy’s, Rakuten, John Lewis, Old Navy, social media ads

A round-up of the latest stories to know about surrounding all things fashion and tech…

ApplePay

  • The complete guide to Apple Pay, including what’s the point? [Quartz]
  • Macy’s links with Google to show mobile users what’s in stock nearby [AdAge]
  • Japan’s Rakuten e-commerce giant launches in America with fashion site [BrandChannel]
  • John Lewis eyeing Oculus Rift opportunities to unite VR and in-store experiences [The Drum]
  • Old Navy gets in on the #selfie machine [DigitalBuzzBlog]
  • Top 10 fashion films of the season [BoF]
  • Fashion brands push social media ads [WWD]
  • Inside Pinterest: the coming ad colossus that could dwarf Twitter and Facebook [Forbes]
  • Twitter to roll out its Buy button to general public in early 2015 [VentureBeat]
  • Does Oculus Rift have a future in retail? [WGSN/blogs]
  • Wonderluk’s made-to-order, 3D-printed accessories rival mass production [PSFK]