Brooke Roberts, a digital knitwear designer inspired by scan images of the brain and sciences, is promoting her spring/summer 2015 collection with a campaign featuring leading women from the fields of tech, business, media and medicine.
The Super Women campaign, as it’s called, aims to “highlight the [collection’s] fusion of science, technology and fashion”.
It stars 12 pioneering names, including Jemima Kiss, technology editor at The Guardian; Olivia Solon, technology editor at The Daily Mirror; Rachel Bremer, EMEA communications director at Twitter; Kate Russell, technology reporter and author; Reshma Sohoni, founder & partner of Seedcamp; Dr Laura-Ann McGill, cardiologist; Kathryn Parsons, co-founder and co-CEO of Decoded; Sue Walter, CEO of The Hospital Club; Jude Ower, founder and CEO of Playmob; Elizabeth Varley, founder and CEO of TechHub; Amalia Agathou, program leader at London College of Fashion; as well as Roberts herself.
Each appears in a triptych portrait captured by photographer Philip Meech, as well as in a behind-the-scenes film (as above) that includes an interview with them about their work and their involvement with Roberts.
“We’re seeing some really interesting start-ups come up and I think Brooke is just one of a very exciting and very London trend,” says Kiss of The Guardian.
Roberts continues to work as a diagnostic radiographer within the NHS. She previously gave a TED talk explaining how she combines radiography and knitwear design in her clothing range, as below. The full campaign can be seen via Roberts’ website.