Blocks technology

Brain scan knitwear designer launches campaign starring women of tech, media, medicine and more


Brooke Roberts, a digital knitwear designer inspired by scan images of the brain and sciences, is promoting her spring/summer 2015 collection with a campaign featuring leading women from the fields of tech, business, media and medicine.

The Super Women campaign, as it’s called, aims to “highlight the [collection’s] fusion of science, technology and fashion”.

It stars 12 pioneering names, including Jemima Kiss, technology editor at The Guardian; Olivia Solon, technology editor at The Daily Mirror; Rachel Bremer, EMEA communications director at Twitter; Kate Russell, technology reporter and author; Reshma Sohoni, founder & partner of Seedcamp; Dr Laura-Ann McGill, cardiologist; Kathryn Parsons, co-founder and co-CEO of Decoded; Sue Walter, CEO of The Hospital Club; Jude Ower, founder and CEO of Playmob; Elizabeth Varley, founder and CEO of TechHub; Amalia Agathou, program leader at London College of Fashion; as well as Roberts herself.

Each appears in a triptych portrait captured by photographer Philip Meech, as well as in a behind-the-scenes film (as above) that includes an interview with them about their work and their involvement with Roberts.

“We’re seeing some really interesting start-ups come up and I think Brooke is just one of a very exciting and very London trend,” says Kiss of The Guardian.

Roberts continues to work as a diagnostic radiographer within the NHS. She previously gave a TED talk explaining how she combines radiography and knitwear design in her clothing range, as below. The full campaign can be seen via Roberts’ website.

jemimakiss_brookeroberts katerussell_brookeroberts rachelbremer_brookeroberts oliviasolon__brookeroberts

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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