Mat Maitland brings surrealist style to Hunter campaign film

Hunter has collaborated with visual artist Mat Maitland for a surreal, technicolour film as part of its autumn/winter 2014/15 campaign.

The spot features models including Charlotte Wiggins and Neelam Johal hiking through a forest, set against a mountainous backdrop as driving rain, flashes of lightning and a collage of floating Hunter boots arrive. A cast of animals referred to as “icons of the British countryside” including lambs, foxes, fish and geese also appear.

Maitland, who is known for his surrealist imagery and distinctive style of multi-layered compositions, said of the piece: “My focus was on depicting a mysterious dreamlike world reminiscent of the Highlands. I tried to explore the relationships between animals, people, landscapes and fashion, an idea which emerges from the collaged and abstract images pulsating on the screen.”

The film showcases new footwear, outerwear, knitwear and accessories from the Hunter Original collection, including the Original High Heel, Original Chelsea and Original Poncho. A series of stills from the video are shown below.

Maitland also created a short film that was projected onto the central surround of the Hunter Original spring/summer 2015 show during London Fashion Week last month.

Hunter_matmaitland5

Hunter_matmaitland4

Hunter_matmaitland1

Hunter_matmaitland6

Hunter_matmaitland2