Kidswear label The Fableists unveils short animated film

Sustainable kidswear brand The Fableists has released a short animated film narrated by British comedian Jennifer Saunders.

The Epic Thread, as it’s called, tells the tale of a fearless young girl and her pet pug Tony who follow a thread on an adventure through the life of the girl’s t-shirt. Its aim is to make the viewer think about where clothes come from – accordingly starting in the young girls bedroom tracing the thread back to the farm where the cotton was first grown.

It was created in collaboration with agency Brothers and Sisters and directors Kwok Fung Lam and Ivo Sousa from The Mill. It features music from Smith & Elms at Eclectic.

‘’It’s a great fantasy piece that takes us back to those fantastic books we read as kids and now read to our kids. Brothers and Sisters working with The Mill and Eclectic have delivered something totally original, that tells the story of the clothes, whilst creating a great young heroine,” said Matt Cooper, founder of The Fableists.

Kwok Fung Lam and Ivo Sousa, added: “We gathered as much inspirational material as possible, from character look and graphical compositions, to colour and texture. This was followed by a real hands on approach creating character designs, mood boards, style frames, storyboards and animatics, all contributing to the final look and feel, which perfectly accompanies the narrative.”