Digital snippets: Macy’s, Margiela, Farfetch, Longchamp, Versace, Polo Ralph Lauren
A round-up of the latest stories to know about surrounding all things fashion and tech…
- Macy’s aims to become retail tech powerhouse with latest moves [Fortune]
- Maison Martin Margiela reveals 8-chapter cryptic film [Dazed Digital]
- Farfetch launches new Discover app: a shoppable tour guide to the world’s most fashionable cities [Co.Design]
- Made in Britain denim brand Hiut Denim Co pushes boundaries of consumer interaction with new window “hack” installation [WGSN blogs]
- Alexa Chung reads her own book in new Longchamp video [Fashionista]
- Versace embeds instant e-commerce in runway show livestream [Luxury Daily]
- How 3D printing will impact our future: A rundown of companies to keep your eyes on [TheNextWeb]
- Could Apple Pay kill the traditional wallet? [AdAge]
- Top 10 stop-motion artists doing brilliant work for brands on Vine [AdWeek]
- To pay or not to pay: major survey reveals what bloggers expect from brands [Marketing Magazine]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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