Social media conversation fuels real-time fabric design for Christian Siriano dress

Christian-Siriano-Verizon-socialimprint-looks

Fashion designer Christian Siriano turned to social media to inform the print of a fabric for two garments unveiled this past week.

The #socialimprint project, in partnership with Verizon, quite literally tracked conversations around music and fashion during the Fashion Rocks event held in New York in early September, and translated them into different patterns that were printed onto a silk charmeuse cloth in real-time.

Online social tools were employed to aggregate and analyse the content throughout the night. From there, the top eight trending topics for music were paired with the highest trend for fashion every 30 seconds to determine a specific set of shapes and colors in the design. The show, its performers, designers and more all impacted the result therefore, with varying symbols and shades becoming a different part of the print each time they were mentioned.

Find out more about each look and which celebrities influenced the fabric via Forbes.com.