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digital snippets e-commerce film social media technology

Digital snippets: Apple, Under Armour, Burberry, Gucci, Tom Ford, Nordstrom

A round-up of the latest stories to know about surrounding all things fashion and tech…

  • Apple courts fashionistas as smartwatch expectations mount [Reuters]
  • Gisele Bundchen shows off some serious Kung Fu skills for new Under Armour ad (as above) [Creativity Online]
  • Kate Moss stars in short film for Gucci [Grazia]
  • Tom Ford to live-stream runway show for first time ever [Fashionista]
  • Target, Nordstrom make Instagram shoppable [CNBC]
  • Banana Republic creates content hub to push authenticity following brand repositioning [The Drum]
  • Twitter now testing commerce, and Burberry is the first fashion brand on board [Fashionista]
  • Google testing drone deliveries in Australia [The Atlantic]
  • At WWD, a new owner tries to change course [NY Times]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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