As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to provide more access to the collections, trends and data than ever before. We’ll be reporting live not only from the shows but from our first ever social media news room, giving everyone, not just subscribers, a front row seat to spring/summer 2015.
This #WGSNhub, a content command centre if you will, aims to engage, excite and educate followers with real-time commentary from our global editors, including in-depth critical analysis and commercial insights.
As well as our usual coverage across Instagram, Tumblr, Twitter, Facebook, Google+ and our blog, we’ll be providing behind-the-scenes access to our team at work, as well as showcasing our focus on big data with trend analytics pulled from the shows as they emerge.
We’ll also be welcoming over 30 of our global editors – from offices in London, New York, Los Angeles, Hong Kong, Shanghai and Sao Paulo – to provide real-time commentary on all the collections. Look out for the #editortakeover hashtag on Twitter where their market expertise will be collated in live reviews of the shows in 140 characters of less. That logistical undertaking will span the whole of fashion week month, taking us from New York through London, Milan and Paris with more hands on deck than ever before.
We’re also planning a series of Twitter Q&As with some of our experts. On Thursday, September 4 (tomorrow) our senior womenswear editor, Jaclyn Jones, will be on hand to discuss some of the big trends we anticipate to see for spring/summer 2015. On Saturday, September 6, our VP of North American content, Sheila Aimette, will provide a behind-the-scenes look at fashion week through the eyes of a trend forecaster. Once we get to London, I’m set to take over with a conversation about what tech and digital innovations we’ve experienced from the shows and what more we hope to see. Expect that on Friday, September 12. You can follow all via #askwgsn.
Next up will be two Google Hangouts live from our #WGSNhub in New York and then in London. On Monday, September 8, our conversation will explore the role of a trend forecaster during fashion week, featuring WGSN editors as well as some very exciting external industry experts. Then on Tuesday, September 16, our discussion will move over to those digital innovations emerging during fashion week once again, both from a brand and a technology standpoint. Look out for the special guest panelists we’re due to announce soon, and follow all the activity via #wgsnhangout.