Harrods enters gaming space with shoe-based app challenge

Harrods_stilettowars

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars.

Introduced as part of the Harrods magazine app, which has been downloaded over 100,000 times worldwide, the game challenges users to form as many rows of three of more designer shoes against a timer. Scores can be sent to a leaderboard where prizes are up for grabs including gift cards and VIP shopping experiences with the department store.

“We are delighted to be adding this fashionably fun game to our ever-evolving app. Every secret geeky pleasure needs a stylish outlet – and Stiletto Wars brings together the fun of game playing, the luxury of designer shoes and the possibility of winning prizes – a perfect combination,” says Harrods’ director of creative marketing, Deborah Bee.

A giant interactive version of the game will also be in the store’s windows on Brompton Road from August 27 – September 22.