Digital snippets: Condé Nast, Gap, Hermès, Rag & Bone, John Lewis and more

A round-up of the latest stories to know about surrounding all things fashion and tech…

• Condé Nast to sell Fairchild Fashion Media, including WWD, for $100 million [NY Times]

• Gap’s fall campaign is an ode to normcore trend, Zosia Mamet (as pictured), Elisabeth Moss, Anjelica Huston among stars [Racked]

• Hermès creates quirky app to promote men’s A/W 2014 accessories [Creativity]

• Rag & Bone autumn/winter collection stylised in dance performance [PSFK]

• Hawes & Curtis, House of Fraser and Bentalls install beacon-enabled mannequins [The Drum]

• However, John Lewis to seek ‘romance’ in beacon technology before committing [The Drum]

• Topshop and Miss Selfridge in online push into China, launching on ShangPin.com website [FT]

• Condé Nast’s Lucky magazine merging with online retailer BeachMint [WSJ]

• Will Apple’s ‘iWatch’ rattle luxury watchmakers? [BoF]

• A girl faces her monstrous fears in Old Navy’s back-to-school musical, generates five million views to date [AdWeek]

• Monsoon Accessorize celebrates 30th birthday with digital push [Marketing Magazine]

• Six takeaways from Gap and Old Navy about brand-building in China [AdAge]

• New shopping app, Spring, makes the mall obsolete [Wired]

• Rise of shoppable content will change the face of advertising [The Guardian]

• Fashion start-ups bring style to Silicon Roundabout [FT]

• Can technology solve the fit problem in fashion e-commerce? [BoF]

• Omote real-time projection mapping demoed with make-up on model’s face [DigitalBuzzBlog]