Rachel ArthurA round-up of the latest stories to know about surrounding all things fashion and tech…
- Condé Nast to sell Fairchild Fashion Media, including WWD, for $100 million [NY Times]
- Gap’s fall campaign is an ode to normcore trend, Zosia Mamet (as pictured), Elisabeth Moss, Anjelica Huston among stars [Racked]
- Hermès creates quirky app to promote men’s A/W 2014 accessories [Creativity]
- Rag & Bone autumn/winter collection stylised in dance performance [PSFK]
- Hawes & Curtis, House of Fraser and Bentalls install beacon-enabled mannequins [The Drum]
- However, John Lewis to seek ‘romance’ in beacon technology before committing [The Drum]
- Topshop and Miss Selfridge in online push into China, launching on ShangPin.com website [FT]
- Condé Nast’s Lucky magazine merging with online retailer BeachMint [WSJ]
- Will Apple’s ‘iWatch’ rattle luxury watchmakers? [BoF]
- A girl faces her monstrous fears in Old Navy’s back-to-school musical, generates five million views to date [AdWeek]
- Monsoon Accessorize celebrates 30th birthday with digital push [Marketing Magazine]
- Six takeaways from Gap and Old Navy about brand-building in China [AdAge]
- New shopping app, Spring, makes the mall obsolete [Wired]
- Rise of shoppable content will change the face of advertising [The Guardian]
- Fashion start-ups bring style to Silicon Roundabout [FT]
- Can technology solve the fit problem in fashion e-commerce? [BoF]
- Omote real-time projection mapping demoed with make-up on model’s face [DigitalBuzzBlog]