Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world.
Hosted on an Ocean Outdoors screen in Canary Wharf, London, the initiative brings to life purchases taking place on the luxury e-commerce site as they happen in real-time. Running as an extension of the Net-a-Porter Live project hosted online, it presents imagery of the exact pieces being bought as well as the specific country the customer is transacting from. There is also a live count of shoppers online.
Leila Ratnani, international account director at Havas Media, who managed the creative concept and execution alongside PSI and Liveposter, said: “Since its launch last year, Net-a-Porter Live has set the brand apart from its luxury retail competitors and raised the bar for online customer experiences. Being able to further bring this campaign to life via digital out-of-home is a great opportunity for the Net-a-Porter brand and its followers alike.”
The campaign will be in place for two weeks. It is Net-a-Porter’s first foray into outdoor advertising.