Blocks e-commerce social media

Twitter hints at e-commerce integration on its way


Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment & shipping’.

Currently dormant – it cannot be opened or activated as yet – the inclusion suggests there are moves ahead for e-commerce integration as suspected, which could become a significant factor for brands on the platform.

As The Next Web reports, the setting was discovered by a series of users who have all taken screenshots of the same menu bar (as shown below).

Its story continues: “This is the latest in a stream of hints that Twitter is preparing a foray into commerce. Back in June, Re/Code spotted a “buy now” button that began appearing in tweets with links to retail site Fancy. The same publication previously got its hands on documents that appeared to show commerce plans, while Twitter has been rumored to be working on a deal with payments provider Stripe for some time.”


By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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