Blocks e-commerce social media Startups

Hukkster and Svpply shuttering doors


It’s an interesting time in the social shopping space – brands are busy trying to figure out how to monetise off the back of the engagement they see on the likes of Instagram on the one hand, retailers such as Nordstrom are continuing to partner with start-ups like Wanelo on the other, and yet news is recently in that both Hukkster and Svpply are set to close.

As per a story on Fashionista today, Hukkster, which allowed users to tag items they liked the look of online to receive alerts when they went on sale, sent the following to its users on Friday evening. It was signed by co-founders Erica Bell and Katie Finnegan (as pictured):

“We are writing with the unfortunate news that Hukkster is now closed.

Thank you so very much for shopping with Hukkster over the years and supporting us in our mission to save you time and money on the brands you love.

It gave us great joy creating a tool to help you access your favorite products, must-haves, little somethings, special gifts, pick-me-ups, finishing touches and perfect accents. Please click here if you would like us to recover the product links from your Hukkster wish list and we will do our best to get you this in a timely manner.

We started Hukkster with nothing more than an idea and had the opportunity to build our dream team and make our vision a reality. While we’re sad to say goodbye, we hope our story inspires all of you to challenge the status quo.”

Hukkster was founded in 2012 and had raised $4.5 million of investment from a group that included Winklevoss Capital. Fashionista suggests the affiliate business model it operated under didn’t perhaps scale fast enough to sustain it. Twitter and Reddit users have expressed their sadness about the news.

As TechCrunch reported, a short message on Hukkster’s webpage now reads:

“27 Months
822 Days
1,010,889 Hours Worked (Seriously)
315 Retail Partners
300,000 Happy Shoppers
887,207 Sale Alert Emails Sent
$39,037,108.00 Total Dollars Saved
Thank you for the opportunity to innovate, learn and grow!
Challenge yourself to change the status quo.
Now it’s time for a nap.
The Hukkster Family”

Meanwhile Svpply, a curated social shopping site that was bought by eBay in 2012, sent this today:

“Dear Svpply user:

We are writing to let you know that and its associated apps — Svpply and Want by Svpply — will retire on August 31, 2014.

We appreciate that you took the time to curate and share collections of your most loved products, so we want to give you time to export the links you’ve added to the site. You can do so through your Account Settings.

Svpply was acquired by eBay in 2012, and the talents and expertise of the Svpply team were leveraged to create more personalized shopping and selling experiences on eBay, including eBay Feed and eBay Collections, which launched on eBay in 2012 and 2013, respectively. eBay Feed and eBay Collections deliver a tailored shopping experience for millions of eBay users around the world, helping them to easily discover items that match their interests and curate collections from the 650 million items on eBay.

We encourage you to continue expressing your passions and interests by creating eBay Collections on eBay. Curate, browse, and shop with $5 off of a $10 or more purchase on eBay.”

As TechCrunch reported when the news first broke: “This is often what happens in the months and years after big tech companies acquire new and clever products — some key parts sometimes get integrated, and other beloved bits often get cut.”

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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