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Video: Net-a-Porter gives outgoing CEO send-off to remember

NetaPorter_marksebba_worldsmostlovedCEO

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel drum players, Mariachi musicians, acrobats, a gospel choir and more.

The luxury e-tailer surprised Sebba on his final day at the office, with the entire staff lining the corridors holding placards featuring his face and applauding their boss as he was led past by a gentleman singing a cover of Aloe Blacc’s hit single, “The Man”.

Teams around the world including in New York and Hong Kong were also featured dancing to the tune, while an overwhelmed Sebba wandered his way through the company’s headquarters in Shepherd’s Bush, London, before being handed a cup of coffee at his desk by Natalie Massenet.

A film has been released of the event, as below. It’s a lovely example of company culture, not to mention the industry not taking itself too seriously. Let’s see how quickly it spreads.

H/T Daily Mail

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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