New #ilovetopshop campaign launches with Cara Delevingne

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Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today.

The British social media superstar (who hit six million followers on Instagram last week) appears in a series of 12 images shot by Alasdair McLellan and styled by Kate Phelan, as well as a behind-the-scenes film produced by Leigh Johnson.

That video (as below), was released on YouTube this morning, and features Delevingne on set as her usual quirky self; doing ‘the worm’, playing the guitar, popping balloons, dancing around, pulling silly faces and more. It also seemingly reveals that her pet rabbit Cecil – who has become famous via his own Instagram account, @cecildelevingne – was a gift from the shoot. He features with Delevingne throughout.

“I love Topshop,” she mouths on his behalf at the end, reflecting the hashtag of the campaign, #ilovetopshop.

The launch of the campaign coincides with the announcement of global expansion plans for the Topshop and Topman brands. Five new wholly-owned stores are set to open in the US over the next nine months, including in New York, San Diego, Houston, Atlanta and Washington, as well as one in Amsterdam, two in Hong Kong and new market openings in Egypt, New Zealand and Panama.

The retailer is also planning to break into Mainland China this year through a pilot online business with Shangpin, the Beijing-based fashion and luxury website, reports WWD.

This is the first time Topshop has featured a single model as its campaign face. Delevingne has already walked for the brand for a number of seasons, and featured in its famed Harlem Shake video during its autumn/winter 2013/14 Unique show, which has had over 1.6 million views on YouTube. She was also a key part of its Google-cam initiative the same season.

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