Rachel ArthurA round-up of the latest stories to know about surrounding all things fashion and tech:
- Burberry credits 9% revenue hike on strong online sales and ‘more targeted marketing’ [Marketing]
- Levi’s launches $96m global campaign centred on user-generated content [The Drum]
- Nordstrom is bringing Wanelo into 100+ of its stores [Glamour]
- Inside adidas’ social media team at the World Cup in Rio [AdAge]
- Gap’s former social chief: retail has shiny-new-object syndrome [DigiDay]
- Amazon’s new phone is a showrooming nightmare [Business Insider]
- Might Apple have a future as a fashion conglomerate? [CNET]
- CDFA embraces shoppable video technology to boost engagement [Luxury Daily]
- Bonobos raises $55 million to expand its bricks-and-mortar locations [Internet Retailer]
- In a sea of go-girl advertising, P&G’s ‘Like a Girl’ hits hardest [AdAge]
- The science of shopping: digital innovations shaping the future of retail [The Guardian]
- “Buy Now” buttons start appearing in tweets. Is Twitter shopping finally here? [Re/code]
- Stores still critical to wooing men, but leaders re-wiring for digital age [BoF]
- How top style bloggers are earning $1 million a year [Co.Design]
- Is Instagram killing personal style blogs? [Fashionista]
- Here’s the first-ever Google Glass hair tutorial [The Cut]
- Generation Z is a complete nightmare for retailers [Business Insider]
- In Japan, Urban Research experiments with virtual changing booths [BoF]