Digital snippets: Burberry, Levi’s, Nordstrom, adidas, Gap, Apple, CFDA, Bonobos
A round-up of the latest stories to know about surrounding all things fashion and tech:

- Burberry credits 9% revenue hike on strong online sales and ‘more targeted marketing’ [Marketing]
- Levi’s launches $96m global campaign centred on user-generated content [The Drum]
- Nordstrom is bringing Wanelo into 100+ of its stores [Glamour]
- Inside adidas’ social media team at the World Cup in Rio [AdAge]
- Gap’s former social chief: retail has shiny-new-object syndrome [DigiDay]
- Might Apple have a future as a fashion conglomerate? [CNET]
- CDFA embraces shoppable video technology to boost engagement [Luxury Daily]
- Bonobos raises $55 million to expand its bricks-and-mortar locations [Internet Retailer]
- In a sea of go-girl advertising, P&G’s ‘Like a Girl’ hits hardest [AdAge]
- The science of shopping: digital innovations shaping the future of retail [The Guardian]
- “Buy Now” buttons start appearing in tweets. Is Twitter shopping finally here? [Re/code]
- Stores still critical to wooing men, but leaders re-wiring for digital age [BoF]
- How top style bloggers are earning $1 million a year [Co.Design]
- Is Instagram killing personal style blogs? [Fashionista]
- Here’s the first-ever Google Glass hair tutorial [The Cut]
- In Japan, Urban Research experiments with virtual changing booths [BoF]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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