Fashion & Mash celebrates relaunch at all-new Google Glass Basecamp

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If you hadn’t yet noticed, Fashion & Mash relaunched this past week to a new responsive design, in a bid to truly surface the great content we do around the subjects of fashion and technology and that remaining tagline of “where designer meets digital…”

We’ve got a new logo, new layout, bigger pictures, simplified navigation and more. In fact the only thing that hasn’t changed is the content itself.

This site was founded in 2011 by Rachel Arthur – a British business journalist and senior editor at leading online fashion trade publication and trend forecaster WGSN – as a go-to place for easily digestible updates on digital strategy, social media marketing, the latest fashion film releases, who’s doing what on mobile, start-ups to know about and more.

You’ll now notice that very easily broken down across the top of the page into dedicated categories. You’ll also see the flow of content becoming increasingly rapid as more contributors come on board to help us out (drop us a line if you want to get involved!) Be sure to check out the search functionality too – this site now has an archive of over 700 articles tracking the evolution of the industry, from the early days of Ralph Lauren’s architectural mapping or Burberry’s Tweet Walk, to all things new in social commerce or the wearable tech world.

Alongside the website is an exclusive global network uniting pioneering minds from the fashion and tech space, known simply by its hashtag #fashmash. Meeting quarterly in various cities worldwide, the group is made up of heads of digital and social media from across the fashion industry, including designer brands, retailers and relevant technology companies. It’s run by Rachel and by Rosanna Falconer, head of digital at Matthew Williamson.

Last night marked our summer special event co-hosted by Google, with over 75 names from the industry meeting in the all-new Google Glass Basecamp in London (the store’s inaugural event no less). Check out some of the photos from the event below, as well as via the #fashmash hashtag across social. An enormous thank you goes out to Google for organising, to Danielle Copperman from Model Mange Tout for supplying us with deliciously healthy canapé treats, and to Rosanna for her now infamous #fashmash cakepops.

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