Valentino has launched a short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection.
Directed by Virgilio Villoresi, and produced by Withstand for Brw, the 45-second spot sees dozens of paper butterflies fluttering together to create pieces from the new line, including a coat, clutch, dress, shoes and more.
Vogue Paris refers to it as mesmerising, and rightly so as each item appears camouflaged against the butterfly background that also remains behind.
The video was shared to the Valentino Facebook page with the caption: “A kaleidoscope of butterflies”.
A further post, read: “Hidden in each colorful butterfly image is an even more colorful and unique Camubutterfly print item of clothing. Look very closely and you will slowly see appear in front of your very eyes dresses, coats and pants hidden in the print. This unique butterfly motif has been exclusively designed for the Maison and has been applied to feathers, brocade, macramè, organza, chiffon and even neoprene. Who needs monotone when you can have Camubutterfly print?”