Miss Vogue and Chanel Chance launch cute digital fortune cookie for style tips

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Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”.

The Miss Vogue Fashion Fortune Cookie – which lives on the Vogue.co.uk site – invites users to enter their name and date of birth to get style advice and tips on what to wear each day.

Dolly Jones, editor of Vogue.co.uk, said: “It’s a little reminder every day of what fashion contributes to life: fun, style, humour and beauty. We’ve so enjoyed creating it – I hope our users will love it as much as we do.”

The resulting advice includes such things as: “Today is the day to face your fears. Be brave and wear that statement piece you’ve been holding on to.” And: “Wear a shirt to match your eyes and watch the compliments pour in.”

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Each fashion fortune is then shareable on Facebook, Twitter and Google+ with the strapline: “My Miss Vogue #FFC today is…” Quirky but appropriate for the younger reader it is targeting – presumably the date of birth request will help to measure that too.

The initiative will be followed by a physical rendition on June 12 when readers of the biannual Miss Vogue supplement will be invited to an event at the Chanel Butterfly Garden at Selfridges in London.

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