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Goddesses of beauty, charm and joy inspire Dior’s third Secret Garden film

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Dior released its third Secret Garden film on Friday, garnering over two million views over the weekend alone.

Directed by Inez Lamsweerde and Vinoodh Matadin and styled by Carlyne Cerf de Dudzeele, it features Daria Strokous, Fei Fei Sun and Katlin Aas running through Versailles to Dépêche Mode’s track, Strange Love.

The trio of models are said to evoke The Three Graces – goddesses of antiquity embodying beauty, charm and joy, who inspired masterpieces by Raphael and Botticelli, says Dior. In line with this theme, the brand has proclaimed that this film showcases “the three faces of the Dior woman”.

Russian model Strokous enjoys the most exposure throughout the one-minute clip. She is shown walking down a corridor inside the palace, her clothes from the brand’s pre-fall 2014 collection changing as she walks. Later she is seen taking a hidden passageway and running through the gardens. At times she is pictured running away from her co-stars, while at others we see her running towards them.

As the camera cuts from close-ups of Strokous to Aas or Sun, as well as washed out flashes of them all together, the trio are pictured wearing a number of dresses in the same cut and print (see stills below). This leaves the viewer wondering whether Sun and Aas are figments of Strokous’ imagination or rather parts of her personality – or could all three women just be ghosts that are floating through the “elegant and dreamlike” Versailles grounds?

The film ends on a pose reminiscent of those ancient goddesses, and yes, it’s as enchanting and on-brand as the past two Secret Garden chapters before it.

See it below…

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By Anna Abrell

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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