Digital snippets: Burberry, L’Oréal, Macy’s, Adidas, Uniqlo, Google Glass
A round-up of the latest stories to know about surrounding all things fashion and tech:
- How Burberry has fared in its first days on Tmall [Jing Daily]
- L’Oréal launches virtual try-on make-up app [NY Times]
- Macy’s is the first retailer to run Facebook’s auto-play video ads [Adweek]
- Adidas app to print Instagram snaps on your shoes [CNET]
- Google’s new fashion-savvy exec can’t fix Glass’ biggest flaw [Wired]
- Burberry cites integrated marketing activity for revenue growth as EasyJet CEO joins the board [The Drum]
- Op-ed: Why fashion is the next big thing in venture capital [BoF]
- Why are fashion brands shying away from Tumblr? [Tumblr]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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