Digital snippets: Burberry, L’Oréal, Macy’s, Adidas, Uniqlo, Google Glass

A round-up of the latest stories to know about surrounding all things fashion and tech:

Burberry_tmall

  • How Burberry has fared in its first days on Tmall [Jing Daily]
  • L’Oréal launches virtual try-on make-up app [NY Times]
  • Macy’s is the first retailer to run Facebook’s auto-play video ads [Adweek]
  • Adidas app to print Instagram snaps on your shoes [CNET]
  • Google’s new fashion-savvy exec can’t fix Glass’ biggest flaw [Wired]
  • Burberry cites integrated marketing activity for revenue growth as EasyJet CEO joins the board [The Drum]
  • Op-ed: Why fashion is the next big thing in venture capital [BoF]
  • Why are fashion brands shying away from Tumblr? [Tumblr]