Digital snippets: Matthew Williamson, Gap, Amazon, Instagram, Wanelo, Tinder

A round-up of the latest stories to know about surrounding all things fashion and tech:

MatthewWilliamson_Instagram

  • ‘Is it scalable? I think it has to be,’ Matthew Williamson head of digital on customer acquisition through Instagram [The Drum]
  • Amazon launches #AmazonCart (#AmazongBasket), a new way to shop without leaving Twitter [TNW]
  • Fashion world sashays to Instagram for brand-building [FT]
  • Wanelo profiled: like mall browsing, with a click [NY Times]
  • Meet the new wave of Tinder-like shopping apps [Fashionista]
  • Stylect, the Tinder for shoes, finds you a perfect pair [Co.Design]
  • Study shows prevalence of consumer ‘webrooming’; more people researching online and buying in local stores [AdWeek]
  • Tracking is dead: the next wave of wearables is context [re/code]
  • Millennial-focused marketers start to dig in to new SnapChat video feature [AdWeek]
  • Must see: colour-changing fabric uses heat sensitive technology to react to sound files and its surrounds [PSFK]