John Lewis is continuing the celebrations for its 150-year anniversary with a crowdsourced GIF campaign.
Created to accompany its new TV ad dedicated to British history, the initiative invites fans to submit their own animated images or videos of up to 15-seconds in length, showing how they’re “always moving – dancing, running, learning new things”.
That concept ties to its tagline for the whole campaign: “For 150 years you’ve never stood still. Neither have we.”
Entries can be submitted via Tumblr, Google+, Instagram, Facebook or Twitter using the #JL150 hashtag up until May 30. A winner will be picked at random and awarded £1,500 of JL vouchers; a further £150 of vouchers will be given to their favourite entry each week.
The company has also launched its own #JL150 Tumblr page housing numerous versions of its own GIFs (examples below) – some of the pulled from the TV ad and others showcasing the commemorative products created for the anniversary in collaboration with some of Britain’s most loved brands and designers.
Check out the John Lewis Facebook page too for news on further celebrations in-store, as well as a content series dedicated to different decades.