Hermès wins on the video front once again this season, with the recent launch of a creative and quirky menswear campaign starring Ballet de l’Opéra National de Paris dancer Jérémie Bélingard.
Directed by Romain Laurent, the 60-second spot – called Man on the Move – sees Bélingard walking around an “urban playground”, as he does so automatically transforming from one outfit to the next.
Like a fashionable shafeshifter, when he bumps into a lamppost, his jacket and granddad-collar shirt are replaced with a white printed shirt and green trousers; when he hits the wall with the chime of a pinball machine, the green jacket to match those trousers arrives. It’s not long however before that suit gets left behind like a shell of his form as he walks forward once again…
And so the ad continues, cleverly placing numerous products from the line aside one another, including scarves, bags, and yes, even underwear.