Fabergé is set to host a heritage-inspired digital installation in Harrods as part of its Easter-themed pop-up from April 1 – 21.
The ‘Fabergé Cinescope’ will enable visitors to try on jewellery via a digital mirror and then create a one-of-a-kind animated portrait of themselves that can be shared across social media.
These portraits are based on a Victorian novelty concept – the trompe-l’oeil optical effect created by placing two images on either side of a disk and rotating them quickly to make them look like one (as per the video below).
Fabergé says marrying innovation with tradition is always its aim, and in this case its “transforming a period toy into a digital-age concept”.
The initiative is being run in collaboration with Russian style icon Miroslava Duma. It will also see the story of the Fabergé jewellery house retold via the Harrods windows, and an ‘Egg Bar’ showcasing the iconic precious egg pendants. An exhibition space will present other historic pieces from the brand, including the original 1901 Fabergé Apple Blossom Egg never seen before in the UK.