Rachel ArthurA bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion and tech from the past fortnight or so:
- “First Kiss” film (as above) goes viral with 63 million views – is ad for clothing label Wren [NY Times]
- Gucci launches own Spotify music hub to promote short film ‘The Fringe’ [The Drum]
- John Lewis looks to digital innovation as next big thing in retail with ‘JLab incubator’ [The Guardian]
- Lord & Taylor now accepting bitcoin [CNBC]
- Kenneth Cole challenges consumers to do good deeds and prove it via Google Glass [Creativity]
- Sephora launches ‘Beauty Board’ social shopping platform [USA Today]
- Bergdorf Goodman makes Instagram shots shoppable at SXSW with 52Grams [5th/58th]
- Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion [Luxury Daily]
- adidas launches gaming platform powered by social media starring Lionel Messi [Marketing Magazine]
- Can Instagram save ageing teen retailer Aeropostale? [CNBC]
- Which big brands are courting the maker movement, and why – from Levi’s to Home Depot [AdWeek]
- How beacon technology could change the way we shop [Fashionista]
- On Instagram, a bazaar where you least expect it [Bits blog]
- What Google’s wearable tech platform could mean for the fashion industry [Fashionista]
- Smartphone payment system to be unveiled in UK [FT]
- Alibaba ramping up efforts to sell US brands in China [WSJ]
- What does WeChat’s new e-credit card mean for luxury? [JingDaily]
- How the top 10 US retailers use Pinterest [Econsultancy]
- The NYC start-ups you need to know [Refinery29]
- Op-Ed | Are camera phones killing fashion? [BoF]