Digital snippets: Burberry, Calvin Klein, Moschino, Saks, M&S, Primark

Post author By Rachel Arthur
Post date February 27, 2014
2 Comments on Digital snippets: Burberry, Calvin Klein, Moschino, Saks, M&S, Primark

A round-up of all the latest stories surrounding fashion and tech…

Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The Drum]

Calvin Klein asks fans to snap selfies in their skivvies for #MyCalvins campaign [BrandChannel]

Fast-fashion: Moschino offers fans the ability to shop its McDonald’s-themed show live [Dazed Digital]

Saks recreates in-store beauty tutorials with six-second videos on Vine [LuxuryDaily]

Marks & Spencer launches new website to replace Amazon platform, after three years in the making [The Telegraph]

How Primark achieved 1.7m Facebook Likes in just six months [Econsultancy]

Former GQ editor Lauren Bans comes out as @CondeElevator Tweeter [Fashionista]

New privacy website lets you opt out of tracking in retail stores [AdAge]

Ebay buys virtual fitting room start-up PhiSix Fashion Labs [PC Mag]

Tags #mycalvins, #selfie, Burberry, Calvin Klein, campaign, China, commerce, condeelevator, content, crowdsourcing, designer, digital, digital snippets, e-commerce, eBay, Facebook, fashion, fashion week, fitting room, how-to, LFW, likes, London, London Fashion Week, M&S, Marks & Spencer, mfw, Milan, Milan Fashion Week, Moschino, phisix, primark, privacy, retail, Saks, Saks Fifth Avenue, selfies, shop, shop the show, social, social media, start-up, Twitter, video, vine, virtual, virtual fitting room, wechat

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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2 replies on “Digital snippets: Burberry, Calvin Klein, Moschino, Saks, M&S, Primark”

[…] engage with your brand and the value of allowing them to feel increasingly involved in it. The #mycalvins campaign, which crowdsources selfies of fans in their Calvin Klein underwear, is her team’s efforts to […]

[…] seen some great campaign work on the likes of Spotify by Zac Posen, Skype by Victoria Beckham, and WeChat by Burberry. Expect Snapchat to be another platform to make a splash this season. And if something just […]

By Rachel Arthur

2 replies on “Digital snippets: Burberry, Calvin Klein, Moschino, Saks, M&S, Primark”

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