A round-up of all the latest stories surrounding fashion and tech…
- Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The Drum]
- Calvin Klein asks fans to snap selfies in their skivvies for #MyCalvins campaign [BrandChannel]
- Fast-fashion: Moschino offers fans the ability to shop its McDonald’s-themed show live [Dazed Digital]
- Saks recreates in-store beauty tutorials with six-second videos on Vine [LuxuryDaily]
- Marks & Spencer launches new website to replace Amazon platform, after three years in the making [The Telegraph]
- How Primark achieved 1.7m Facebook Likes in just six months [Econsultancy]
- Former GQ editor Lauren Bans comes out as @CondeElevator Tweeter [Fashionista]
- New privacy website lets you opt out of tracking in retail stores [AdAge]
- Ebay buys virtual fitting room start-up PhiSix Fashion Labs [PC Mag]
2 replies on “Digital snippets: Burberry, Calvin Klein, Moschino, Saks, M&S, Primark”
[…] engage with your brand and the value of allowing them to feel increasingly involved in it. The #mycalvins campaign, which crowdsources selfies of fans in their Calvin Klein underwear, is her team’s efforts to […]
[…] seen some great campaign work on the likes of Spotify by Zac Posen, Skype by Victoria Beckham, and WeChat by Burberry. Expect Snapchat to be another platform to make a splash this season. And if something just […]