Categories
technology

MemoMi MemoryMirror captures attention in retail tech space

MemoMi_MemoryMirror_NRF

Gesture control, connected fitting rooms and cognitive computing all had their place at this year’s Retail’s Big Show from the NRF in New York, but it was a smart mirror within the Intel booth that particularly stood out.

Created by MemoMi, this “MemoryMirror” allows users to capture 10-second clips of themselves trying on various outfits through an interactive body-controlled experience. Using patented “perspective-distortion correction” technology, it shows 360-degree back and side views of each look, and “remembers” each of them so they can be reviewed from the mirror interface afterwards.

Rather than the user having to retry pieces on, different looks can be compared side-by-side through a split screen option, while the colour of garments can also be changed – a video below from 2013 shows the platform in concept. Each result can also be instantly shared with friends via social media, as well as saved to the MemoryMirror smartphone app. That app also has an option to purchase post-visit if the user so decides.

All in, it helps enable a more immersive digital experience in the physical store space, but for retailers the additional beauty of it lies in the valuable data it helps generate.

This (opt-in) shopper information varies from demographics, body measurements and fit, to preferential styles, as well as conversion rates on different pieces. It also offers the potential for personalised communications; notifications sent afterwards on similar styles for instance, or coupons for items tried on, but not purchased.

“MemoryMirror is the only multichannel retail technology that makes trying on clothes digital, interactive, and social,” said Salvador Nissi Vilcovsky, founder and CEO of MemoMi. “Since MemoryMirror ‘remembers’ each customer interaction, it not only allows fashion retailers to provide an exciting in-store, web, and mobile shopping experience, but to collect valuable data on customer behaviors and preferences.”

MemoryMirror is in beta trials with a series of large retailers around the world. Macy’s is one example of a department store that showed particular interest when at the show, MemoMi said.

Other highlights on the tech floor of Retail’s Big Show included IBM Watson and The North Face’s personal shopping assistant; Kohl’s connected fitting room from Accenture and Microsoft; and eBay’s digital storefronts with Rebecca Minkoff, Toms and Sony.

MemoMi_MemoryMirror_NRF2

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

4 replies on “MemoMi MemoryMirror captures attention in retail tech space”

[…] 1.  “The Memory Mirror”:   This super high tech and super cool “mirror” (it’s actually a large video display and camera) created by Memomi allows shoppers to see a 360-degree view of themselves – and it can replay them back so that customers can do side by side comparisons.  Imagine, not trying on the same 2 dresses over and over to figure out which look you like best.  Just put on Option A, go to the mirror and twirl.  Next time come out wearing option B, twirl.  Using your mobile phone or simple body gestures, you can get the 360, side views or comparisons.  Anyway you look at it, it’s pretty cool!!  Fashion & Mash’s Rachel Arthur saw it at the 2014 NFR’s Retail’s Big Show and reviewed it … […]

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.