Digital snippets: H&M, Instagram, Uniqlo, Ferragamo, Urban Outfitters, Nike

Happy new year all and welcome to 2014!

It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a week heavy on the wearables front. More of that to follow, but for now, here’s a highlight of some of the fashion and tech stories you may have missed over the past couple of weeks…

david-beckham-underwear_HM

  • H&M and Beckham return to The Super Bowl with ground-breaking shoppable TV ad campaign [WGSN]
  • Instagram reveals ‘promising’ results of Levi’s and Ben & Jerry’s ad trial [Marketing Magazine]
  • Ferragamo weaves founder’s history into fairy tale film [Luxury Daily]
  • Nike, MTV are top global brands on Instagram in 2013 [BrandChannel]
  • How in-store analytics is changing the way you shop [Fashionista]
  • Beacons: What they are, how they work, and why Apple’s iBeacon technology is ahead of the pack [Business Insider]
  • What fashion adds to the tech world: Vanessa Friedman on wearables [FT]
  • Smart eyelashes and fingernails: the next wave of wearable tech [Mashable]
  • Can Apple’s Angela Agrendts spark a retail revolution? [Fast Company]