What a busy year it’s been…
From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine and Instagram videos, not to mention the continuing debate about the role of bloggers as influencers, the increased focus on the potential market size of wearables, and Oxford Dictionaries’ word of the year as ‘selfie’, one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.
Below then, are 10 of the posts you loved the most on F&M this year. It’s an interesting collection, nodding to familiar ideas like storytelling and crowdsourcing, as well as higher quality content, and a general reassessment of what it is that actually works in this space. Video content does of course also have its place, as does the continuing power of celebrity.
Thank you for reading and see you in 2014!
- Press may have pushed “tech” angle of new H&M store, but less than a week since launch, nothing seems to be working
- And a bonus post as a thought-starter for the New Year: An inspirational note, fashion needs to take risk