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Asos offers personalised styling sessions via Google Helpouts

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Asos is taking advantage of Google’s brand new Helpouts service this Christmas, offering shoppers 15 minute time slots for real-time video chats with style experts.

Based on the Google Hangouts technology, these one-on-one sessions aim to provide live styling advice in a way that “really breaks down the barriers between the brand and our customers”, said a representative from the e-commerce site.

The promo / sign-up page for the initiative offers men and women “the lowdown on what’s in, what suits you and where to find it”. Users can get tips and advice on what to wear for specific events, on choosing someone the perfect gift and on new ways to wear items they already own. There are also make-up artists on hand to talk beauty.

Sessions can be booked for free anytime from 9am-9pm, Monday to Friday for those in the UK, US and Australia.

Launched just on Monday, December 16, three reviews on the Helpouts page prove the initiative is resonating with consumers already. One reads: “Fantastic service, really helps you find [the] end product of that ‘idea’ you were looking for.” Another concluded: “It is quite obvious that Asos is an innovator when it comes combining personalized ‘fashion advice’ with a national brand.”

The only other brand currently utilising Helpouts under the fashion and beauty category is Sephora. It has a total of 12 different sessions available based on how-to get a smoky eye through to achieving the perfect brow, but this time with a cost of $15 for each.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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