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Colette hosts Art Drive-Thru at Art Basel Miami

Colette_ABMB12Parisian retailer Colette hosted an ‘Art Drive-Thru’ as part of Art Basel Miami last week, open 24/7 and complete with shoppable digital screens.

A partnership with local concept boutique, Alchemist, the initiative was inspired by retro American drive-thrus of the 50s. Far from typical burgers and fries, however, the menu offered everything from a $27,500 Bamford x Rolex watch to a $6,500 set of Damien Hirst skateboards (both sold out by the way). There were multiple other big names on sale including Jeff Koons, Kenzo, Thom Browne, Karl Lagerfeld, Zaha Hadid, Kitsune, Longchamp and of course Colette.

It was hosted at 1111 Lincoln Road on level five of the car park. Drivers could pull up to one of three kiosks reminiscent of pinball machines and use iPad size screens to order their items. Those pieces would then be delivered by girls on roller skates.

The temporary space, in place from December 2 to 8, was created by René Gonzales Architect.

Colette_ABMB1Colette_ABMB2Colette_ABMB5Colette_ABMB711Colette_ABMB7Colette_ABMB9Colette_ABMB8Colette_ABMB10Colette_ABMB3 Additional photography by shelasher.com

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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