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Digital snippets: Holiday retail round-up special

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special round-up of all the ways they’re using social and digital to help lure the seasonal shopper and start converting those all-important Holiday sales…

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  • eBay debuts shoppable touchscreens and digital storefronts for Sony, Toms And Rebecca Minkoff in San Francisco (as pictured) [TechCrunch]
  • Target launches “most digitally enabled campaign” in its history, pins hopes on Pinterest this holiday season [Co.Create]
  • Topshop partners with Pinterest for online and offline Holiday campaign [Fashion&Mash]
  • JC Penney launches first Holiday campaign under new marketing head, includes crowdsourcing initiative inviting users to upload videos of themselves singing ‘Silent Night’ [AdAge]
  • ‘Reserve in Store’ service rolling out to all Banana Republic stores across the US, 200 Gap [CNBC]
  • Jingle all the way at Kmart with #showyourjoe Christmas ad [Fashion&Mash]
  • Kohl’s adds emotional brand spots to Holiday mix [AdAge]
  • Hollister teases Black Friday deals on YouTube [ClickZ]
  • All the interactive elements accompanying John Lewis’ #bearandhare Christmas ad [Fashion&Mash]
  • Cath Kidston, Bauble Bar driving traffic with Christmas treasure hunt campaigns [Fashion&Mash]
  • Michaels offers interactive Holiday help with live elf available through streaming video [Chain Store Age]
  • M&S teases Christmas #magicandsparkle campaign over social [Fashion&Mash]
  • Louis Vuitton highlights gift ideas on interactive goose game [Luxury Daily]
  • Tillys runs ugly Christmas sweater contest over Instagram [Tillys]
  • Neiman Marcus teams up with Shapeways to offer 3D printed holiday capsule collection [PSFK]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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