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Jingle all the way at Kmart with #showyourjoe Christmas ad

There’s no doubt about it, this new commercial from US department store Kmart, is in the running for best Holiday campaign 2013. Check out the boys jingle their way through…

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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