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Vero Moda supports Movember with moustache selfies campaign in-store

VeroModa_mo

Vero Moda is pushing a fun hashtag campaign in its stores to help raise awareness for Movember this year.

The Denmark-based label has placed a series of moustaches in all its dressing rooms allowing shoppers to snap ‘selfies’ of themselves and then share the results over Instagram using #veromodamo.

Reads a sign in its windows: “Come into the Vero Moda dressing room and support the men in your life.”

Every photo shared will see €0.10, up to €35,000 donated to the Movember Foundation to help raise awareness of prostate and testicular cancer. The results are also being hosted on mo.veromoda.com.

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By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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