Vero Moda is pushing a fun hashtag campaign in its stores to help raise awareness for Movember this year.
The Denmark-based label has placed a series of moustaches in all its dressing rooms allowing shoppers to snap ‘selfies’ of themselves and then share the results over Instagram using #veromodamo.
Reads a sign in its windows: “Come into the Vero Moda dressing room and support the men in your life.”
Every photo shared will see €0.10, up to €35,000 donated to the Movember Foundation to help raise awareness of prostate and testicular cancer. The results are also being hosted on mo.veromoda.com.