Digital snippets: Michael Kors, Banana Republic, Macy’s, Kate Spade, John Lewis, L’Oréal, Juicy Couture, Sephora
A short break here means there’s a stack of content to catch up on. Below are the top links for stories surrounding fashion and digital during my recent fortnight of travels. Hours of fun…

- Michael Kors’ widely hated Instagram ad was actually a massive success; received almost four times as many likes as the average post [Business Insider]
- John Lewis 2013 Christmas ad beats 2012 ad total YouTube views within days of release [The Drum]
- Banana Republic, CNNMoney and CNBC among top Twitter accounts during TWTR IPO [TechCrunch]
- Like what you see? Kate Spade video ad designed for instant shopping [Mashable]
- L’Oréal Paris launches make-up vending machines in NYC subway [Fashionista]
- Juicy Couture to be first brand to advertise using Snapchat Stories [The Drum]
- At Sephora, mobile-first means ‘connecting’ the customer’s experiences [eMarketer]
- Neiman Marcus teams up with Shapeways to offer 3D printed holiday capsule collection [PSFK]
- Printemps sets e-commerce strategy [WWD]
- Cartier North America CEO stresses importance of carefully curated digital presence [Luxury Daily]
- How can retailers make it easier to buy jeans online? [Econsultancy]
- On the same theme: This app can find your true bra size by taking two selfies of your breasts [Business Insider]
- Vanessa Traina launches new curated e-commerce venture The Line [BoF]
- Fashion bloggers see a missed opportunity to monetise Instagram posts – why aren’t links allowed? [AdWeek]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
Related Posts
-
Katherine Cheng - November 23, 2020
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week. TOP STORIES Where are people shopping again? (BoF) Wounded by pandemic, online luxury faces long road to recovery (WWD) SUSTAINABILITY & PURPOSE Canada Goose launches Humanature sustainable initiative (Fashion United) H&M’s green machine: a recycling…
-
Katherine Cheng - November 16, 2020
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week. TOP STORIES Fashion is set for an M&A frenzy in 2021 (BoF) What a vaccine could mean for retail (Retail Dive) SUSTAINABILITY & PURPOSE Clothing businesses urged to protect their profits and the planet with…
-
Katherine Cheng - November 2, 2020
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week. TOP STORIES The US election: what’s at stake for fashion? (BoF) The one thing luxury brands must do in times of uncertainty (Jing Daily) SUSTAINABILITY & PURPOSE Amazon unveils new Climate Pledge Friendly initiative to…
-
Katherine Cheng - October 27, 2020
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week. TOP STORIES Luxury’s coronavirus recovery: Who’s ahead and who’s behind (BoF) Fashion’s pivot to e-commerce and the future (WWD) SUSTAINABILITY & PURPOSE Sustainability, transparency are “do or die” for fashion (WWD) Moncler close to carbon…
-
Katherine Cheng - October 19, 2020
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week. TOP STORIES How fashion brands are preparing for lockdown 2.0 (BoF) Retailers brace for more pandemic trouble (Retail Dive) SUSTAINABILITY & PURPOSE Tommy x Mercedes capsule zeroes in on sustainability (WWD) Selfridges launches sustainability focused…
-
Katherine Cheng - October 13, 2020
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week. TOP STORIES The pros and cons of virtual showrooms (BoF) Department stores’ decade of decline (Retail Dive) SUSTAINABILITY & PURPOSE Burberry, IBM interns collab on product tracing system (WWD) H&M launches the first and only-in-store…
-
Katherine Cheng - October 5, 2020
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week. TOP STORIES Can a new mall make it in 2020? (BoF) Holiday hurdles: what retailers are up against (WWD) SUSTAINABILITY & PURPOSE Stella McCartney dishes the dirt on farming and its planetary impact (WWD) Approaching…
-
Katherine Cheng - September 28, 2020
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week. TOP STORIES 6 ways the pandemic has changed how people shop (BoF) Department stores have failed customers. Here’s how to fix them. (Fast Company) Can luxury fashion ever regain its luster? (NYT) SUSTAINABILITY & PURPOSE…
-
Katherine Cheng - September 14, 2020
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week. TOP STORIES Fashion Week can’t just be another online video festival (BoF) America waits in lines, even as stores go bankrupt (NYT) Why luxury brands must be innovative (Jing Daily) SUSTAINABILITY & PURPOSE L’Oreal’s new…