Rachel ArthurA short break here means there’s a stack of content to catch up on. Below are the top links for stories surrounding fashion and digital during my recent fortnight of travels. Hours of fun…
- Michael Kors’ widely hated Instagram ad was actually a massive success; received almost four times as many likes as the average post [Business Insider]
- John Lewis 2013 Christmas ad beats 2012 ad total YouTube views within days of release [The Drum]
- Banana Republic, CNNMoney and CNBC among top Twitter accounts during TWTR IPO [TechCrunch]
- Macy’s Santa mail campaign invites mobile users to submit images [Mobile Commerce Daily]
- Like what you see? Kate Spade video ad designed for instant shopping [Mashable]
- L’Oréal Paris launches make-up vending machines in NYC subway [Fashionista]
- Juicy Couture to be first brand to advertise using Snapchat Stories [The Drum]
- At Sephora, mobile-first means ‘connecting’ the customer’s experiences [eMarketer]
- Neiman Marcus teams up with Shapeways to offer 3D printed holiday capsule collection [PSFK]
- Printemps sets e-commerce strategy [WWD]
- Cartier North America CEO stresses importance of carefully curated digital presence [Luxury Daily]
- How can retailers make it easier to buy jeans online? [Econsultancy]
- Engineering the perfect big-data bra [Fast Company]
- On the same theme: This app can find your true bra size by taking two selfies of your breasts [Business Insider]
- Vanessa Traina launches new curated e-commerce venture The Line [BoF]
- Fashion bloggers see a missed opportunity to monetise Instagram posts – why aren’t links allowed? [AdWeek]