Rachel ArthurHere’s a rather hefty highlight of stories from around the web surrounding all things fashion and digital of late:
- Nike’s new FuelBand and the age of social products [BoF]
- Diane von Furstenberg hosts first shoppable Google+ Hangout [Mashable]… and here’s another from Rag & Bone
- Michael Kors runs #WatchHungerStop animated GIF campaign for World Food Day [Fashionista]
- Burt’s Bees taps Vine in literary campaign to promote its classic products [Brandchannel]
- How Free People is using big data and social commerce for bigger sales [Forbes]
- Chanel touts cosmetics line through insider beauty tip videos [Luxury Daily]
- How Tory Burch builds passionate customers: insights on its digital journey [Shop.org]
- Net-a-Porter joins forces with Glossybox [Telegraph Fashion]
- Ralph Lauren showcases accessories in ‘The Dog Walk’ digital video [WWD]
- Urban Outfitters preps for Holidays with mobile investments [AdAge]
- P’trique of Sh*t Fashion Girls Say joins The Outnet in LinkedIn video campaign [Fashionologie]
- Bobbi Brown uses interactive Blippar app to bring Katie Holmes to life [BeautyWorldNews]
- How Coach uses Facebook, Twitter, Pinterest and Google+ [Econsultancy]
- The major retailers most threatened by mobile showrooming, and how they’re fighting it [Business Insider]