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The @BoF indexes fashion influencers in new #BoF500 list

BoF500

None too impressed by other rankings frequently released in fashion, The Business of Fashion has decided to launch its own instead. This time the subject is the influencers that are shaping the global industry, rather than the brands. And there’s 500 of them in total.

In an introductory note, founder Imran Amed refers to these people as “vital connectors in the intricate web of relationships that binds the global fashion community together”.

He writes: “They are blue-chip titans who helm the industry’s mega-brands and daring young upstarts whose fashion stars are fast rising. They are disruptive entrepreneurs building the next wave of $1 billion start-ups and opinion-leaders whose points of view attract followers, online and off. They are power princesses, chic sheikhs and supermodels, as well as discreet, behind-the-scenes catalysts who spot and support the industry’s top talents.”

The index itself is being released as a limited edition print run, but also online via businessoffashion.com/BoF500 where everyone featured has a dedicated professional page.

Social media activity of the BoF 500 can also be tracked via a live mosaic – a space that pulls in visual content from all of their personal feeds, and categorises things like what’s trending, how many images have been posted in the past 24 hours, and the most active location (Paris at present).  The result, says Amed, provides “a continuously unfolding glimpse into the collective consciousness of the global fashion industry”.

 

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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