Digital snippets: Macy’s, Levi’s, Fox & Fawn, Hermès, Nars, Nordstrom, Ferragamo

Here’s a rather hefty highlight of recent stories from around the web surrounding all things fashion and digital:

Levis_hack

  • Macy’s: marketers should defend data use but show restraint [AdAge]
  • Levi’s hacks vintage items to function as modern-day social media devices (as pictured) [PSFK]
  • Fox & Fawn proves key example of how innovative retailers are turning Instagram into an e-commerce platform [Fashionista]
  • Hermès made the smart if overdue move of creating a scarf-tying app called Silk Knots [The Cut]
  • Nars previewing Guy Bourdin collection on Snapchat [WWD]
  • Nordstrom: how to remain relevant in a tech savvy world [Forbes]
  • Salvatore Ferragamo looks to the web to lure young consumers [Reuters]
  • Fendi microsite increases brand awareness during Milan Fashion Week [Luxury Daily]
  • M&S to contact workers in Asia by mobile to check factory conditions [The Guardian]
  • Net-A-Porter bets on social commerce with new ‘Netbook’ iPad app [Econsultancy]
  • Pinterest announces first ad product: promoted pins [Mashable]
  • Olapic brings the persuasive power of user-generated imagery to e-commerce [BoF]